Music managers are responsible for helping musicians build their careers by finding opportunities, helping develop the artist’s brand, and negotiating deals. They also manage the day-to-day operations of the artist’s business. However, music managers are not music marketers, and they are not the ones who should be responsible for promoting the artist’s music unless they also have expertise in marketing and advertising. In this article, we’ll help answer the question “What is Music Management?” and provide insight into the role, responsibilities, tools, and skill set of a great manager or management team. Want more articles like this? Check out all of our free artist resources.

The Manager’s Role in the Artist’s Career Path

A successful musician will need to develop a strong network of contacts and connections before he or she can make any money. Managers are essential for building relationships with other musicians, record labels, promoters, venues, and others who might help them find work by having these contacts and connections and professionally pitching your music and brand to them.

Managers need to understand how music works so they can effectively negotiate deals with record companies, book shows, and promote their artists. They’ll also need to learn how to communicate effectively with people, whether they’re fans, journalists, or industry professionals.

5 Key Responsibilities of a Manager or Management Team

A music manager has several key responsibilities, including:

  1. Negotiating contracts with record labels and other businesses
  2. Booking gigs and promoting concerts
  3. Managing finances
  4. Maintaining relationships with media outlets
  5. Helping artists develop their brand

3 Tools a Manager Should Have

There are many tools available to help managers do their jobs effectively. These include:

  • Social media accounts – Managers should use social media to promote their clients and build their brands. They also need to monitor these accounts regularly to ensure that they’re not being negative towards their clients.
  • Email lists – Managers should maintain email lists of potential fans and clients so that they can send out promotional messages.
  • Website – Managers should set up a website where they can post news about their clients, share photos, and provide contact details.

3 Skills a Music Manager Should Have

A manager needs to possess certain skills to be successful at his job. These include:

  1. Communication skills – Managers must be able to communicate clearly and concisely with others. This means that they need to be able to listen carefully and respond appropriately.
  2. Negotiation skills – Managers need to be able to negotiate deals with other people. They need to understand what makes other people tick and how to persuade them to agree to things.
  3. Time management skills – Managers need good time management skills because they will often be juggling multiple projects at once. They need to prioritize tasks and manage their time well.


Music management is an umbrella term used to describe the process of managing artists’ careers. It includes everything from booking gigs to negotiating contracts. Managers should work 1:1 with their clients to ensure their needs are being met. Are you looking for a management team that takes you seriously and will help you navigate the music industry more confidently and successfully? Check out our artist management services.