Music is our passion and marketing is our specialty. Whether you’re looking to reach new listeners or better engage your existing audience, our organic marketing and Google Ads on YouTube, Meta Ads on Facebook and Instagram, and Spotify Ad Studio campaigns will cost-effectively drive streams and build you a long-term fanbase. Interested in better understanding your audience, capturing dedicated listeners, and increasing the reach of your music? Our music marketing consultants can help you cost-effectively attract new and engaged listeners by leveraging our inbound marketing and advertising experience.
We’ve won a number of awards to back up our digital marketing expertise—#1 Digital Marketing Agency in Washington D.C. for 2021 by DesignRush, the #9 Ad Agency Business Consulting Company and #24 Small Business Consulting Company in Washington D.C. for 2021 by The Manifest, and a Top 20 Small Business Consulting Firm in the Arlington Area for 2021 by Clutch.co.
Ready to see results for your hard work?
What We Do
Advertising Campaigns
We have years of experience in digital marketing and ad buying. We specialize in Google Ads, Twitter Ads, Spotify Ad Studio, and Meta Ads campaigns. We craft a custom audience to each client and run individualized campaigns for your music to your “most valuable listener”—the person most likely to stream your music, buy your merchandise, and come to your shows.
This means we don’t just bring you in any streams, but streams from the person most likely to bring you in long-term revenue. For instance, we won’t promote your YouTube video of your song to India or China just to get you a cheap cost per view. If you’re in the United States, and your fans as in the United States, then we’ll promote your music to the United States.
Our advertising campaigns are guaranteed to see results and are not only the quickest, but most effective way of bringing in new listeners and customers to your content. There’s no funny business.
Organic Music Promotion
Our organic music promotions will increase exposure to your music and brand across our brand’s platform. We’ll promote you and your music on:
- Social Media
- Streaming Services
- Our Website and Blog
Social Media: We support your music through social media promotions on our Twitter, Facebook, and Instagram channels. We utilize a proven and successful social media strategy to increase reach and engagements on your content to finally convert potential listeners into your customers.
Streaming Services: We support your music through inclusion on our Spotify playlists and SoundCloud reposts and playlists. We’ll not only bring in streams, but followers, critics, and true fans.
Email: We have one of the most successful and dedicated email lists in the industry. We’ll promote your music to our contacts who are already interested in new content.
Our Website and Blog: We support our clients through write-ups, reviews, interviews, and more content on our website and blog.
Sound like a lot? It is. We reach more than a million people worldwide, every month. Let’s get those people to your content.
Top Campaigns
Purchase a Marketing Package
Have any questions? Get in touch with our team. Ready to get started? Purchase a marketing package today. Prices start at only $250 per month.
- Silver Artist Marketing Package
- This campaign will reach approximately 10,000 potential fans.
- This campaign will get your music approximately 2,500 streams.
- Advertising Platforms: YouTube and Meta
- Gold Artist Marketing Package
- This campaign will reach approximately 25,000 potential fans.
- This campaign will get your music approximately 6,500 streams.
- Advertising Platforms: YouTube and Meta
- Diamond Artist Marketing Package
- This campaign will reach approximately 50,000 potential fans.
- This campaign will get your music approximately 14,000 streams.
- Advertising Platforms: YouTube, Spotify, and Meta
- Platinum Artist Marketing Package
- This campaign will reach approximately 100,000 potential fans.
- This campaign will get your music approximately 30,000 streams.
- Advertising Platforms: YouTube, Spotify, and Meta
Save big with a service bundle!
Your budget should not stop you from succeeding. That’s why we offer packages that fit artists’ budgets large and small. Our Service Bundles package together Artist Marketing and Artist Management services to give you everything you need to make an impact with your music.
Music and marketing experts.
DCR was founded in 2019 by musician, marketing professional, and entrepreneur Edward Scheindlin. Edward brings 10+ years of experience in music, digital marketing, and emerging technologies to the table.
After witnessing countless artists experience the same frustrations and pitfalls, waste time and money, and struggle to make heads or tails of the complicated music industry, Edward created DCR to give all artists the tools and support they need to excel.
Artist Development Services
After more than a decade in the music industry, we identified a three-part process to artist success.
Artist Management
We want to help you get paid gigs, work with a record label, sync license your music for TV and film, get press coverage, Spotify playlists placements, and land your music on the radio.
Artist Marketing
Interested in getting more streams to your music? We can help you cost-effectively build your fanbase with targeted Google Ads and Spotify Ad Studio advertising campaigns.
Social Media Management
Running your social media like a pro requires a strategic and analytics driven approach. Do you or your band need social media management? You’ve come to the right place.
Recording artists deserve to know the industry.
DCR strives to provide independent artists with free resources to accelerate their careers and increase the reach of their music. With thousands of songs released every day, a well thought out strategy is necessary to stand out and reach new listeners effectively. Read over the free resources we have created for independent artists.
Getting Music on Blogs and Radio
We helped this band get their first song covered by blogs and played on the radio with our artist management services.
Read More
How to Create a Music Marketing Plan in 8 Steps
Learn how to develop and execute a strategic music marketing plan in 8 steps to promote your music more successfully.
Read More
How to Submit Music to Record Labels and A&Rs
We cover why artists sign to record labels, what an A&R is, how to submit music to a record label, and what you should be sending to labels.
Read More
We Get Music Heard By Music Libraries, Film Studios, and Sync Licensing Companies
In this case study, we discuss how we help clients get their music licensed for TV and film and heard by major film studios.
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Music Licensing 101 – What is Sync Licensing?
Artists can generate revenue through licensing their music for TV, film, and other visual media. This is called sync licensing.
Read More
Music Publishing 101 – What is Music Publishing?
Learn what publishing rights are, how to make money from publishing, if you need a publishing company, and how to be your own publisher.
Read MoreReviews
Here is what our clients have to say about us.
DCR is a great full spectrum agency for emerging artists navigating through the music industry in this new digital age riddled with scams and misinformation. They offer complete transparency for all of their services and deliver on their commitments every time.
— Rodger Edmonds IV
(DCR) is a great music management company, flexible and genuinely interested in (its artists’) needs and growth.
— TyStringz
Edward has been nothing but helpful from the start! For all things social media, I know Ed and the DCR team have me covered. I’m happy I stumbled upon DCR to help me grow and expand all my socials from Google, (Instagram), TikTok, (and) more!
— Anthony Taboada
It had been such a pleasure to work with Downers Club for the past 4 months. This team has provided the skills, support, and collaborative approach to bring my music and e-commerce web site to like.
I highly recommend Downers Club as a support for all inspiring artists.
— Kelly "Bobby Adams" Barr
Professional, quality services, collaborative ... It's clear DCR really cares about their clients' success ...
— Hayden Margolis
Edward did a fantastic job for us. He quickly jumped in, understood our objectives and got the work done with high quality. He improved our SEO and got our Google Ads optimized in record time. He is a pleasure to work with – very organized and great communication.
— Teri E.
Very good at what (they do), and goes in depth on what you need as an artist and how and where to market. Highly recommend!
— Justin E.