Our music marketing and promotional record label services include digital ad campaigns across platforms including YouTube, Spotify, Instagram, and Facebook. After more than a decade promoting music and marketing recording artists, we found the formula to drive streams and engagements on new and existing music releases. By advertising directly on streaming platforms and through trusted advertising suites themselves, we are able to guarantee 100% of listeners from our campaigns are real people. In addition to ad buying, we also assist with organic marketing (meaning marketing that is not from an advertising campaign) by sharing your music on social media, on our email list, on our blog, and more.
We’ve won a number of awards to back up our digital marketing expertise—#11 Ad Agency Business Consulting Company in Washington D.C. for 2024 by The Manifest, Top 70 Small Business Consulting Firms in the Arlington Area for 2024 by Clutch.co, 1 Digital Marketing Agency in Washington D.C. for 2021 by DesignRush, the #9 Ad Agency Business Consulting Company and #24 Small Business Consulting Company in Washington D.C. for 2021 by The Manifest, and a Top 20 Small Business Consulting Firm in the Arlington Area for 2021 by Clutch.co.
We've driven more than 10,000,000 streams for artists. Ready to see results for your hard work?
What We Do
Advertising Campaigns
Our advertising campaigns use Google Ads, Spotify Ad Studio, Spotify for Artists (Marquee and Showcase), and Meta Ads to get your music heard by future fans. We use data to identify and advertise to an audience consisting of “most valuable listeners”—the people most likely to become your fan, stream your music, engage with your releases, buy your merchandise, come to your shows, etc.
This means we don’t just bring you in any streams, but streams from listeners likely to stream your other songs. For instance, we won’t promote your YouTube video of your song to India or China just to get you a cheap cost per view. If you’re in the United States, and your fans as in the United States, then we’ll promote your music to the United States.
There’s no funny business.
Organic Music Promotion
Nearly every artist is approached by someone claiming to offer "organic" music marketing services, using the phrase "organic" in the place of the word "real." While organic marketing is real, by definition, it is marketing that is not done through paid advertising channels. It's a red flag if you hear someone use "organic" in place of "real," because that is something an entry level digital marketer would know. Our organic marketing promotes you and your music to:
- Followers of our social media pages
- Subscribers to our email newsletter
- Readers of our website's blog
We reach more than a million people worldwide, every quarter. Let’s get those people to your content.
Top Campaigns
Purchase a Marketing Package
Have any questions? Get in touch with our team. Ready to get started? Purchase a marketing package today.
Prices start at only $250 per month.
- Silver Artist Marketing Package
- This campaign will reach approximately 10,000 potential fans.
- This campaign will get your music approximately 2,500 streams.
- Advertising Platforms: YouTube and Meta
- Gold Artist Marketing Package
- This campaign will reach approximately 25,000 potential fans.
- This campaign will get your music approximately 6,500 streams.
- Advertising Platforms: YouTube and Meta
- Diamond Artist Marketing Package
- This campaign will reach approximately 50,000 potential fans.
- This campaign will get your music approximately 14,000 streams.
- Advertising Platforms: YouTube, Spotify, and Meta
- Platinum Artist Marketing Package
- This campaign will reach approximately 100,000 potential fans.
- This campaign will get your music approximately 30,000 streams.
- Advertising Platforms: YouTube, Spotify, and Meta
Sign up for an Artist Development Services Bundle
Our Artist Development Services Bundles package together Artist Management and a tier of Artist Marketing. You will get the services at a discounted rate by going with a services bundle compared to purchasing the packages separately. Pitch your music to record label A&Rs at Warner Music Group, Atlantic, and more. Run ad campaigns that get you listeners. DCR’s three part process for artist success works for artists of all sizes, in all genres, in all locations.
10 M+
Total streams on YouTube and Spotify for artists with the help of our Artist Marketing and Artist Management services.
Total Streams
340+
Total artists have worked with DCR to help them to navigate the music industry more confidently and successfully.
Total Clients
6,200+
Total industry stakeholder contacts across 20 genres that we can reach out to with our Artist Management services.
Total Contacts
10 M+ 
Total Streams
340+ 
Total Clients
6,200+ 
Total Contacts
Founded by a music marketing expert.
DCR was founded in 2019 by musician, marketing professional, and entrepreneur Edward Scheindlin. Edward brings 10+ years of experience in music, digital marketing, and emerging technologies to the table.
After witnessing countless artists experience the same frustrations and pitfalls, waste time and money, and struggle to make heads or tails of the complicated music industry, Edward created DCR to give all artists the tools and support they need to excel.
Artist Development Services
After more than a decade in the music industry, we identified a three-part process to artist success.
Artist Management
We want to help you get paid gigs, work with a record label, sync license your music for TV and film, get press coverage, Spotify playlists placements, and land your music on the radio.
Artist Marketing
Interested in getting more streams to your music? We can help you cost-effectively build your fanbase with targeted Google Ads and Spotify Ad Studio advertising campaigns.
Social Media Management
Running your social media like a pro requires a strategic and analytics driven approach. Do you or your band need social media management? You’ve come to the right place.
Recording artists deserve to know the industry.
DCR strives to provide independent artists with free resources to accelerate their careers and increase the reach of their music. With thousands of songs released every day, a well thought out strategy is necessary to stand out and reach new listeners effectively. Read over the free resources we have created for independent artists.
How to Upload Lyrics on Musixmatch
For artists, uploading lyrics to platforms like Musixmatch is a crucial step toward enhancing their music’s reach and accessibility.
Read More
What is Spotify Clips?
Spotify Clips is a powerful tool that bridges the gap between streaming and social engagement as Spotify competes with TikTok.
Read More
Metadata, Discoverability, and Music Marketing
Learn how metadata impacts music marketing, why it’s essential for discoverability, and how you can ensure your songs are tagged correctly.
Read More
The Case Against Streaming Fraud
We share the story of Michael Smith, who was recently indicted for streaming fraud, and why you must market yourself with legitimate tools.
Read More
How To Get Funding For Your Single, EP, or Album
Independent artists fund their own careers. From grants to personal loans, here are some of the best strategies for securing music funding.
Read More
How to Find Quality Recording Studios Near You
Finding a quality recording studio is crucial; here’s a comprehensive guide to help you find the best recording studios near you.
Read MoreReviews
Here is what our clients have to say about us.
(DCR) has been extremely helpful for my career in the past months. I was able to work on collaborations with other artists, book shows and have blogs written about my music. I am very satisfied.
— Tatiana Maia
(DCR) is very knowledgeable at the set of skills required ... able to pivot in situations to improve the brand image ... He's one message away, recommend him for any artist trying to expand their brand! Consistent and willing to adjust. 10/10 recommend for anyone looking for artist marketing.
— Kavai
DCR has been a strong logistic resource and management partner. Highly recommend for any artists looking for support with social media management and other fundamental aspects of artistry.
— Chris Borelli
DCR is a great full spectrum agency for emerging artists navigating through the music industry in this new digital age riddled with scams and misinformation. They offer complete transparency for all of their services and deliver on their commitments every time.
— Rodger Edmonds IV
(DCR) is a great music management company, flexible and genuinely interested in (its artists’) needs and growth.
— TyStringz
Edward has been nothing but helpful from the start! For all things social media, I know Ed and the DCR team have me covered. I’m happy I stumbled upon DCR to help me grow and expand all my socials from Google, (Instagram), TikTok, (and) more!
— Anthony Taboada
Edward is a great resource. He knows a lot about how to successfully market music, in a way that very few people do.
It had been such a pleasure to work with Downers Club for the past 4 months. This team has provided the skills, support, and collaborative approach to bring my music and e-commerce web site to like.
I highly recommend Downers Club as a support for all inspiring artists.
— Kelly "Bobby Adams" Barr
Professional, quality services, collaborative ... It's clear DCR really cares about their clients' success ...
— Hayden Margolis
Edward did a fantastic job for us. He quickly jumped in, understood our objectives and got the work done with high quality. He improved our SEO and got our Google Ads optimized in record time. He is a pleasure to work with – very organized and great communication.
— Teri E.
Very good at what (they do), and goes in depth on what you need as an artist and how and where to market. Highly recommend!
— Justin E.
Edward was super helpful! He provided a lot of useful information for navigating the next steps of my career in music. He gave thoughtful feedback and had great insight for organizing a music release plan. He was very easy to talk to, and I would definitely recommend!
Edward was very helpful with his music marketing services. He was very clear with his work deadlines and accomplishments. He’s worth working with for sure!
Ed is extremely helpful and organized. He knows what he is about and does excellent work. Highly recommend.