Execute a Successful Release
Are you tired of burning money on “Spotify playlist” scams and advertising campaigns that don’t get you results? To market and manage an artist, it takes one to know one. DCR founder Edward Scheindlin has identified how to most cost effectively grow your digital presence and drive real streams to your music. DCR also helps connect you to industry stakeholders: record label A&Rs, blog editors and press teams, venues and their booking agents and talent buyers, tour managers, music directors at radio stations, and music supervisors. Leave your social media presence in an expert's hands, having created and published Reels and TikToks with hundreds of thousands and millions of views per video.
DCR Release Rollouts help artists plan, strategize, publish, and promote a successful single, EP, or album. These services bundle together the Platinum Artist Development Bundle and Social Media Management package. They also come with a guaranteed PR campaign, with a press release about your single, EP, or album being posted in more than 100 publications and website. Single Rollout is a two month bundle and EP or Album Rollout extends four months. The Single Rollout costs $3,000 and saves $250 compared to purchasing the packages separately. The EP or Album Rollout costs $5,500 and saves $1,000.
Single Rollout Timeline
The first month of this service includes preparing and planning the release of the single, handling behind-the-scenes tasks, pre-release marketing, and scheduling the single to release in the first week of the second month. In the last month, we release and promote the single, ending with reporting on success across the management, marketing, and social media management services’ goals. With this package, you can expect to reach 200,000 people and bring in 60,000 total streams.
EP or Album Rollout Timeline
The first two months of the package focus on preparing and planning the release of the project, handling behind-the-scenes tasks, pre-release marketing, and releasing, pitching, and promoting singles. In the last two months, we release and promote the EP or album, ending with reporting on success across the management, marketing, and social media management services’ goals. With this package, you can expect to reach 400,000 people and bring in 120,000 total streams.
What does a Release Rollout include?
DCR Release Rollouts assist artists in planning, promoting, and publishing their music. They bundle together our marketing, management, and social media management services over a two-month Single Rollout or a four-month EP or Album Rollout. In addition to the below services, you will receive an exclusive PR campaign that we can guarantee 100+ websites of radio stations, news websites, and music blogs will publish a press release about your single or album.
Artist Marketing
Our music marketing and promotional record label services include digital ad campaigns across platforms including YouTube, Spotify, Instagram, and Facebook. After more than a decade promoting music and marketing recording artists, we found the formula to drive streams and engagements on new and existing music releases. By advertising directly on streaming platforms and through trusted advertising suites themselves, we are able to guarantee 100% of listeners from our campaigns are real people. In addition to ad buying, we also assist with organic marketing (meaning marketing that is not from an advertising campaign) by sharing your music on social media, on our email list, on our blog, and more.
Artist Management
Release Rollouts include our artist management services. The goals of our artist management service are to help you get paid gigs, signed to a record label or receiving a publishing or distribution deal, have your music placed in TV and film through sync licensing contracts, get press coverage and Spotify editorial playlists placements, and land your music on the radio.
We want to help you with the following and more:
- Strengthen your brand strategy
- Create an Electronic Press Kit
- Plan your next song or other music release
- Register your music with PROs
- Get your music on Spotify, Apple Music, TIDAL, etc.
- Collect your performance, digital, and mechanical royalties
- Contact talent buyers and venue booking agents for paid gigs
- Pitch your music to stakeholders at record labels, radio stations, etc.
Social Media Management
Running your social media like a pro (or like a business) requires a strategic and analytics-driven approach. We assist in creating, scheduling, and distributing posts across YouTube, X, Instagram, Facebook, and TikTok. Our services can help you drive brand awareness, reach more potential fans, promote upcoming shows or new and existing merchandise. We're the social media management company in the music industry you've been looking for.
Social media management includes:
- Analyzing and optimizing your existing digital presence on social media
- Creating new content and assets to share with new and existing fans
- Scheduling and distributing weekly content on all social media networks
- Monthly reporting on outcomes and goals
Founded by a music marketing expert.
DCR was founded in 2019 by musician, marketing professional, and entrepreneur Edward Scheindlin. Edward brings 10+ years of experience in music, digital marketing, and emerging technologies to the table.
After witnessing countless artists experience the same frustrations and pitfalls, waste time and money, and struggle to make heads or tails of the complicated music industry, Edward created DCR to give all artists the tools and support they need to excel.
10 M+
Total streams on YouTube and Spotify for artists with the help of our Artist Marketing and Artist Management services.
Total Streams
340+
Total artists have worked with DCR to help them to navigate the music industry more confidently and successfully.
Total Clients
6,200+
Total industry stakeholder contacts across 20 genres that we can reach out to with our Artist Management services.
Total Contacts
10 M+ 
Total Streams
340+ 
Total Clients
6,200+ 
Total Contacts
Recognized for excellence.
We're proud to have been recognized for our work as a record label services company.
#11 Ad Agency Business Consulting Company in Washington D.C.
Top 70 Small Business Consulting Firms in the Arlington Area
Top 101 Management Consulting Startups of 2020
#1 Digital Marketing Agency in Washington D.C.
#24 Small Business Business Consulting Company in Washington D.C.
Top 101 Music Startups To Watch For In 2021
Do you want 1,000,000 streams?
The 1 Million Streams Package will get your music that many streams in 12 months. For most recording artists interested in becoming a global sensation, hitting 1 million streams is a start to making that dream happen. Over the course of one year, you will get an estimated 1,000,000 streams or views between YouTube and Spotify.
1 M+
The 1 Million Streams Package will get your music an estimated 1,000,000 views and streams across YouTube and Spotify.
Estimated Streams
20 M+
Total artists have worked with DCR to help them to navigate the music industry more confidently and successfully.
Estimated Reach
6,200+
Potential radio, label, venue, and blog contacts across 20 genres that we can submit your music to each month.
Potential Stakeholders
Want 1M+ streams?
The 1 Million Streams Package will get your music that many streams in 12 months. For most recording artists interested in becoming a global sensation, hitting 1 million streams is a start to making that dream happen. Over the course of one year, you will get an estimated 1,000,000 streams or views between YouTube and Spotify.
1 M+ 📈
Estimated Streams
20 M+ 
Estimated Reach
6,200+ 
Potential Stakeholders
Reviews
Here is what our clients have to say about us.
(DCR) has been extremely helpful for my career in the past months. I was able to work on collaborations with other artists, book shows and have blogs written about my music. I am very satisfied.
— Tatiana Maia
(DCR) is very knowledgeable at the set of skills required ... able to pivot in situations to improve the brand image ... He's one message away, recommend him for any artist trying to expand their brand! Consistent and willing to adjust. 10/10 recommend for anyone looking for artist marketing.
— Kavai
DCR has been a strong logistic resource and management partner. Highly recommend for any artists looking for support with social media management and other fundamental aspects of artistry.
— Chris Borelli
DCR is a great full spectrum agency for emerging artists navigating through the music industry in this new digital age riddled with scams and misinformation. They offer complete transparency for all of their services and deliver on their commitments every time.
— Rodger Edmonds IV
(DCR) is a great music management company, flexible and genuinely interested in (its artists’) needs and growth.
— TyStringz
Edward has been nothing but helpful from the start! For all things social media, I know Ed and the DCR team have me covered. I’m happy I stumbled upon DCR to help me grow and expand all my socials from Google, (Instagram), TikTok, (and) more!
— Anthony Taboada
Edward is a great resource. He knows a lot about how to successfully market music, in a way that very few people do.
It had been such a pleasure to work with Downers Club for the past 4 months. This team has provided the skills, support, and collaborative approach to bring my music and e-commerce web site to like.
I highly recommend Downers Club as a support for all inspiring artists.
— Kelly "Bobby Adams" Barr
Professional, quality services, collaborative ... It's clear DCR really cares about their clients' success ...
— Hayden Margolis
Edward did a fantastic job for us. He quickly jumped in, understood our objectives and got the work done with high quality. He improved our SEO and got our Google Ads optimized in record time. He is a pleasure to work with – very organized and great communication.
— Teri E.
Very good at what (they do), and goes in depth on what you need as an artist and how and where to market. Highly recommend!
— Justin E.
Edward was super helpful! He provided a lot of useful information for navigating the next steps of my career in music. He gave thoughtful feedback and had great insight for organizing a music release plan. He was very easy to talk to, and I would definitely recommend!
Edward was very helpful with his music marketing services. He was very clear with his work deadlines and accomplishments. He’s worth working with for sure!
Ed is extremely helpful and organized. He knows what he is about and does excellent work. Highly recommend.