How to Write the Best Spotify for Artists Pitch
Spotify is an essential platform for artists aiming to gain exposure and build their audience. Crafting an effective pitch to Spotify’s editorial team can significantly increase your chances of getting your music featured on one of their influential playlists. Here’s how to write a compelling Spotify for Artists pitch that stands out. For more tips like these, check out the dozens of free artist resources we offer.
Before You Start Writing Your PItch
Understand the Importance of Your Pitch
Your pitch is your opportunity to tell Spotify—and by extension, the world—why your song deserves attention. It’s not just about getting playlist placements; it’s about making a case for your music, your artistic identity, and your potential to engage listeners. A good pitch can lead to increased visibility, streams, and followers.
Specify Genres, Cultural Influences, and Instruments
Before submitting your pitch, it’s crucial to thoroughly fill out all the applicable fields regarding genres, cultural and religious influences, and instruments used in the creation of your track. Accurately tagging your music helps Spotify’s algorithm and editorial team better understand where your music fits within their vast library. This specificity aids in targeting the right playlists and audiences who are most likely to appreciate your sound. For example, if your music blends traditional Middle Eastern instruments like the oud or darbuka with modern electronic beats, make sure to include these details. The more precise you are in your description, the easier it is for Spotify to place your song in the most fitting context.
Writing Your Spotify for Artists Pitch
Start with a Strong Introduction
Begin with who you are, where you’re from, and any relevant achievements or milestones. Did you just perform at a major festival? Have you received accolades or recognition from the music industry? These details form a strong foundation for your pitch by establishing your credibility.
Highlight the Story Behind the Song
What inspired your track? What is the story behind it? Spotify editors are looking for engaging content that will resonate with their listeners. Share the unique backstory of your song or the creative process involved in making it. This narrative can differentiate your music from thousands of other tracks.
Define Your Target Audience
Who is your music for? Describe your existing fan base and the broader audience you aim to reach. Understanding your target demographic will help Spotify’s editors place your song in the most relevant playlists.
Leverage Your Marketing Plan
Share your marketing plan with Spotify. What are your release strategies? Do you have any promotional activities lined up? Demonstrating that you have a solid plan to support your song can make your pitch more compelling.
Use Clear, Concise Language
Keep your pitch brief and to the point. Spotify’s editorial team receives thousands of submissions; a concise, well-written pitch is more likely to be read in its entirety. Aim for about 150 words, focusing on the most compelling parts of your music and your story.
Final Thoughts
Keep Timing in Mind
Submit your pitch well in advance of your release date. Spotify generally prefers at least a four-week lead time to consider your music for playlisting; however, as long as you submit your release 7 days in advance, your song will land on you and your collaborators’ Release Radar playlists.
Conclusion
A well-crafted pitch is just part of the journey. Continuous engagement with your Spotify for Artists profile, regular releases, and active promotion are crucial to success on the platform. Use the analytics from Spotify for Artists to refine your future pitches and strategies. By following these tips, you’ll enhance your chances of catching the eye (and ear) of Spotify’s editorial team, opening up new opportunities for your music career. If you like this guide and want to read more like this, check out DCR’s free artist resources.