The History of the Parental Advisory Sticker
The Parental Advisory sticker, a familiar sight on music albums that contain explicit content, was introduced as a response to concerns about the impact of certain music lyrics on children. This effort was spearheaded by the Parents Music Resource Center (PMRC), which was founded by a group of Washington D.C. wives, including Tipper Gore and Susan Baker, in the mid-1980s. Their campaign aimed to inform parents about music with content they deemed unsuitable for children, particularly focusing on themes of violence, substance abuse, and sexual content.
The initiative for a labeling system gained significant momentum after a notable incident where Tipper Gore was taken aback upon hearing her daughter listen to Prince’s “Darling Nikki”, a song with explicit lyrics. This led to the formation of the PMRC, which proposed a labeling system similar to movie ratings to the music industry. Despite resistance from the industry, the proposal resulted in a Senate hearing on September 19, 1985, attended by musicians like John Denver, Dee Snyder, and Frank Zappa, who argued against what they saw as censorship.
Ultimately, the Recording Industry Association of America (RIAA) agreed to a compromise, leading to the introduction of a generic “Parental Advisory” label on November 1, 1985. This decision was made to avoid external regulation and allowed record labels to police their own content. The label has undergone changes over the years, including a redesign in 1990 to the now standard black-and-white format and a revision in 1996 to “Parental Advisory: Explicit Content”. The effectiveness and impact of the label have been debated, with some suggesting it may actually increase interest in labeled albums due to the “forbidden-fruit effect”.
Over time, the label has become a well-recognized symbol, indicating explicit content that might not be suitable for younger audiences. Its presence on albums is a nod to the ongoing conversation about content, censorship, and artistic freedom within the music industry. Want to read more about the music industry? Check out these related articles.