Diddy Watched This Client’s Music Video

In order to sign or work with a record label, music needs to be heard by their A&Rs or the head of the record label. Figuring out who these contacts are and reaching them is a pain point for many recording artists. A client asked us to pitch them and their music to record labels and other industry stakeholders with our artist management services. In this case study, we cover how we pitched a client to A&Rs at record labels and got Sean “Diddy” Combs to watch their music video.

We pitched their music and brand to record labels and industry stakeholders by researching contacts at companies the client wanted to work with and contacting them via email, using tracking codes to know who took action on the pitch. In their first month, their music video was watched by 5 contacts at record labels, 3 of which were from Bad Boy Records, including the legendary Sean “Diddy” Combs. Our software tracked that his business email clicked a link going to our client’s music video on YouTube.

Our artist management process is scalable for all artists and genres. No matter what type of music you make and who you want to reach, we can help you with targeted pitches. Want to reach record labels and A&Rs? Sign up for artist management services or contact us for more information. Navigate the music industry with confidence with DCR.