What is PR (Public Relations)?

Public Relations, or PR, is all about helping businesses, brands, and individuals communicate. What is a PR company? PR firms are companies that primarily help their clients reach new and existing customers to further business goals. A PR firm can help you better understand and reach your audience. Their goal is to influence the public opinion about their clients. PR firms generate millions of dollars a year globally and there are more than 20,000 different PR firms. PR is critical for brands. Want more insights like these? Check out all of our resources. 

What does a PR firm do?

Getting media coverage is one way a PR firm helps their clients. Publicity can be a goal for their clients, and getting blogs, newspapers, television, and other media to talk about their clients publicly is key. Influencing the public opinion often requires you to reach them in the places where they are most easily swayed. While media coverage can be used to spread the word about a new product, service, or project or make new audiences aware that their client is a player in their industry, it can also be used for damage control. When a company or brand is in hot water, PR firms work to change the negative perception of the brand. A good PR firm can help you rebuild the perception of your brand and put it back in the public’s favor. 

Do you need Public Relations?

The difference between PR and marketing is that PR wants to help you create a positive public image, while the goal of marketing is to sell a product, service, etc. Public Relations can include media relations, which focuses solely on getting press for your brand. Public Relations firms will help you craft a communications strategy to address your brand’s pain points. Want to learn how DCR can help you accomplish your brand’s goals and reach new audiences? Reach out to a team member and tell us more about your goals.