For more than a decade, YouTube has been where independent and signed artists have premiered their music videos. In 2009, UMG, Sony Music, and EMI partnered together to create Vevo, a platform for their artists to premiere their music videos on. The Vevo stamp on a music video can be a sign of merit to fans – and many independent artists wish to get Vevo artist channels and distribute their music videos to Vevo because of this. Fortunately, the process of distributing to Vevo is pretty simple. In this article, we’ll share with you how to distribute your next music video to Vevo.
Uploading to Vevo
Vevo provides an answer to this question on their FAQ page.
Any artist – signed or unsigned – can deliver premium music video content through Vevo. To get started, artists need to distribute to us through one of our content partners – be it a major label like Universal Music Group or Sony, or an independent distributor.
These partners include:
- EMPIRE Distribution
- Ditto Music
- Seed Worldwide
- Symphonic Distribution
- InnerCat Music Group
But what does this mean? Similar to distributing your music to platforms like Spotify, Apple Music, and TIDAL, you will need to sign up and pay a fee to have the distributor middle man the partnership between you and the platform – in this case, Vevo.
For independent artists, not all of these partners will be accessible – such as EMPIRE Distribution. However, some certainly are – such as Videopush, Symphonic Distribution, and Ditto Music.
Distributors for Independent Artists
Videopush costs $99 to sign up and gives you one video upload for free. After that, uploads are $20 per video.
Symphonic Distribution costs a $95 one-time fee and also distributes to TIDAL, Apple Music, Facebook, and Vimeo.
Ditto Music costs only $20 per year for a single artist account and doubles as a music distributor to Spotify, Apple Music, etc.
Artists should evaluate these options and select the one that best meets their distribution needs and budget.
In conclusion, uploading your music video to Vevo, and services like Apple Music and TIDAL is much easier than you may think. You just need to get a distributor, apply or sign up, and then pay a small fee to get your video out there.