Amazon is one of the world’s biggest online marketplaces, with over 197 million active users. For new e-Commerce businesses and those without an established digital presence, Amazon can help reach new customers who would have otherwise not purchase their products. With selling points such as free returns and 1 and 2-day shipping with Amazon Prime, Amazon has many customers who search Amazon before Google or their local retail store to find the products they want. There are many brands that have few sales on their own website or in retail locations that make most of their revenue on Amazon. However, with so many competing products on Amazon, it can be difficult to stand out and take sales away from already successful products. In this case study, we share how we helped a client drive sales of their products on Amazon through Amazon advertising. Want to read more client success stories? Check out all of our case studies.
Disrupt the market with Amazon ads.
One of our clients created a new coffee maker meant to disrupt the market. Many similar coffee makers are fragile, require a lot of cleaning, and only make one cup of coffee at a time. This client’s product is durable, dishwasher-safe, and can make 75 ounces of coffee at a time. They also sell their own brand of coffee filters. However, as a new brand, they found themselves losing sales to their competitors who are established and well-recognized in the industry. After testing a number of different advertising platforms and strategies, we found Amazon advertising most effective at driving sales at the highest return on ad spend.
Defend your brand with Amazon ads.
Our client shared a business name with another company that sells products that do not compete with our client. However, with a similar name, people who searched for our client’s products may get confused when they see this other company when they search for our client. On top of this, the other company released so many products and has been on Amazon longer, meaning that even if you searched for our client’s business name, our client’s products would appear below the other business’s products. Additionally, we wanted to outbid clients’ competitors who may be bidding on the client’s branded search terms. We ran a brand defense campaign for our client, ensuring that their products were at top of search on Amazon when users looked up the brand’s name. The campaign spent $375.84 and brought in $1,007.64 in sales for the client. For every $1 spent, we brought the client $2.68 in sales.
Steal your competitors’ customers with Amazon ads.
Our client’s competitors are well-known and reputed. They range from leaders in the space to successful small businesses. To establish our client as a key player in their industry, we needed to take sales away from their competition. We ran Sponsored Product ads that appeared on competitors’ products. This campaign spent $371.66 and brought in $1,140.69 in sales. For every $1 spent on this campaign, we brought the client $3.06 in sales.
Grow sales with search campaigns on Amazon.
We needed to reach those on Amazon searching for similar coffee makers and turn them into customers. We identified keywords generating a high volume of searches and keywords that drove sales for the client’s competitors. We ran Sponsored Products campaigns targeting these keywords. This campaign spent $1,382 and resulted in $2,234.08 in revenue. For every $1 spent, the client got $1.62 in sales.
Auto-targeting campaigns on Amazon work.
Amazon collects a lot of data on its customers. This means they know their customers and what they shop for on their platform more than ever. We ran two Sponsored Products campaigns using automatic targeting, allowing Amazon to place our ads in front of customers it believed would purchase. To make the client’s coffee even more attractive, we brainstormed and launched a discount, listing the coffee maker at 20% off. They also released a new coffee filter offering that undercut their competitor. The campaign advertising the discounted coffee maker spent $427.99 and brought in $1,272.37 in sales. For every $1 spent, we got the client $2.97 in sales. The campaign advertising the coffee filters spent $591.87 and brought in $2,245 in sales. For every $1 spent, we got the client $3.79 in sales.
Want to achieve this for your business?
Amazon advertising helped our client drive $43,911.13 in total sales. Advertising helped them reach new customers, take business from their competition, and strengthen their brand name. On average, our client made $2.28 in sales for every $1 spent on advertising. Want to discuss how we can help you achieve similar results for your business on Amazon? Send us a message through our website and we’ll get back to you as soon as possible.